Unlocking Data Power with Matomo Analytics

Unlocking Data Power with Matomo Analytics.

Web analytics is an essential aspect of modern business because it provides valuable insights into how customers interact with a Web site and helps companies make informed decisions about their online presence. However, with increasing privacy concerns, many companies are looking for alternatives to traditional analytics tools that collect and store user data on their servers. Matomo, an open-source Web analytics platform, offers a solution that prioritizes privacy and data ownership for both businesses and their customers.

Data ownership

Matomo puts control of user data back in the hands of Web site owners by hosting the analytics on their own servers. This means businesses have full access to their data and complete control over how it is used, stored and processed. With Matomo, businesses do not have to worry about data breaches, unauthorized access or misuse of data because they have complete control over the security of their data.

Data Retention

Moreover, Matomo offers a wide range of data retention options, including the ability to set data retention policies, automatically delete data and even schedule data backups. This means that businesses can ensure that their data is retained for as long as they need without worrying about it being deleted or lost.

Privacy protection

One of Matomo’s biggest advantages is its user privacy protection. Unlike many other analytics tools, Matomo does not collect or store personally identifiable information (PII) such as IP addresses, usernames or e-mail addresses. This makes it an ideal solution for businesses that are concerned about their customers’ privacy and want to ensure that their data is not used for unethical purposes.

IP address masking

Matomo also provides options for masking IP addresses, allowing users to anonymize their data and further protect their privacy. In addition, Matomo supports the “Do Not Track” (DNT) header, which allows users to opt out of tracking and data collection.

Privacy rules

Finally, Matomo is GDPR and CCPA compliant, so businesses are in compliance with the latest privacy regulations. This means businesses can use Matomo with confidence, knowing they are protecting their customers’ privacy and adhering to the latest privacy laws.


Matomo is highly customizable, making it an ideal solution for businesses with specific requirements. With a wide range of plugins and APIs, Matomo can be easily integrated with other tools and systems, making it possible to get the most out of web analytics.

Custom Metrics and Insights

Furthermore, Matomo offers a range of custom report options, including custom dimensions, events and segments, which enable tracking of specific metrics and deeper insights into customer behavior. This level of customization allows for better understanding of customer behavior and informed decisions based on the data collected.


In conclusion, Matomo is an ideal solution for companies looking to take control of their data and protect their customers’ privacy. With its commitment to data ownership, privacy protection and customization, Matomo offers a secure and efficient solution for Web analytics. By using Matomo, companies can gain valuable insights into customer behavior and make informed decisions about their online presence.

At Innoframe, we have a team of experts who offer a comprehensive range of services for Matomo. From installation to configuration and beyond, our knowledgeable team will ensure that you are getting the most out of this powerful analytics platform. Whether you need help getting started or want to optimize your existing setup, Innoframe is here to help.